I argue that although Paul Grice&rsquo\;s (1989) picture of conversational maxims and conversational implicature is an immensely useful theoretical tool\, his view about the nature of the maxims is misguided. \; Grice portrays conversational maxims as tenets of rationality\, but I will contend that they are best seen as social norms. \; I develop this proposal in connection to Philip Pettit&rsquo\;s (1990) account of social norms\, with the result that conversational maxims are seen as grounded in practices of social approval and disapproval within a given group. \; This shift to seeing conversational maxims as social norms has several advantages. \; First\, it allows us to neatly accommodate possible variation with respect to the maxims across well-functioning linguistic groups. \; Second\, it facilitates a more psychologically plausible account of flouting. \; And third\, it generates interesting insights about the nature of social norms themselves. \; \;
\nTime: Feb 12\, 2021 03:30 PM Eastern Time (US and Canada) \;
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