Digital interventions to boost vaccination intention: a report

María Alejandra Petino Zappala, Nguyen Phuc, Andrea Quint, Nora Heinzelmann

Nov 13, 16-18 UTC+0, María Alejandra Petino Zappala  (German Cancer Research Center (DKFZ), Germany); Phuc Nguyen (German Cancer Research Center (DKFZ), Germany); Andrea Quint (German Cancer Research Center (DKFZ), Germany); Nora Heinzelmann (Institut für Philosophie, FAU Erlangen), Digital interventions to boost vaccination intention: a report

Abstract: This study, performed in Germany, the United States and the United Kingdom, assesses how digital interventions in parents of unvaccinated children affect moral judgements and the intention to vaccinate their children against HPV. All parents received basic information about HPV and the vaccination. In the risk intervention, we showed a group of participants an infographic visualizing the harm-benefit trade-off of vaccination. In the trust intervention, we showed a different group the infographic plus a peer message by a mother affected by cervical cancer advocating the vaccination to protect children. We summarize our results and suggest measures to improve vaccination rates.