Norms-based Interventions for Social Change
Michael Brownstein

October 2, 2018, 4:00pm - 5:30pm
PHI research group, Deakin University

C.2.05
221 Burwood Hwy
Burwood 3125
Australia

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Deakin University

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ABSTRACT

I distinguish “norm-based interventions” from other strategies to reduce prejudice and argue that they are a powerful class of tools. Norm-based interventions reduce prejudice by changing social norms and, importantly, people’s perceptions of them, instead of changing beliefs or attitudes about social groups directly (Tankard & Paluck 2016). Building on recent cognitive-evolutionary work on norm psychology (e.g., Richardson & Boyd 2005; Henrich 2015; Kelly & Davis forthcoming), I suggest that the distinctive, intrinsic motivational force of norms is underappreciated, and that a better understanding of this aspect of them can help to make norm-based interventions more effective

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