4E Cognition and Marketing

The "4E Cognition and Marketing" student conference aims to bring together students and researchers in philosophy of mind, cognitive science, marketing and advertising in order to explore the way in which advances in 4E cognition (embodied, embedded, enacted, and extended) bear on marketing/advertising practices and how cognitive scientists can gain insight from marketer’s data about user experiences (about attention, perception, decision making, cognitive biases, cognitive load).

The conference will take place 21-22 March 2026, between 10 AM-  4PM, local time for Bucharest, Romania. Regular presentations will be 20 minutes long, followed by 10 minutes long Q&A.

It will have a mixed format, in that speakers may choose whether they present online only or face to face at the event's location (if so, their session will enjoy a live audience, but it will also be streamed to remote participants).

Topic areas:

• 4E cognition approaches to brand affinity: Are the brand’s meaning and the consumer’s loyalty shaped solely by how they “represent” the brand, or does the interaction with the brand, product (how they use the product), environment, online presence (how they use websites, applications) play an important role?
• How does the physical presentation of a product influence the user perception?
• What role does the environment play in the consumer’s decision-making process?
• How do external tools provided to the consumer become a part of the consumer’s cognitive processes?